Uber 2018
Co-creating a Customer Experience

Forest Young is a designer, educator and speaker. He is a Global Principal at Wolff Olins — which was recently named Fast Company’s Most Innovative Company for Design. Here, he leads initiatives for the world’s most influential companies and cultural institutions, based in San Francisco. Prior to joining Wolff Olins, Forest was the Executive Creative Director at West, leading design across a portfolio of early stage companies.

Forest is an MFA critic in graphic design at the Yale School of Art, where he is also a distinguished alumnus and recipient of the Mark Whistler Prize. He recently served on the Board of Directors for AIGA/NY, and his work has been exhibited at MoMA, the Royal College of Art, the Yale University Art Gallery and at international biennials. He has received the industry’s highest design accolades including the Gold Design Lion at Cannes and the Art Directors Club Black Cube.

His passion lies at the intersection of storytelling, universal design and futurism. He was invited by the California College of the Arts to envision and teach the inaugural MFA course in Future Design.

With over 15 years of experience, Peter Markatos is passionate about finding the intersection of where Brand meets Product. Discovering customer-driven insights, aligning them with essential business needs, and delivering exceptional quality design is at the core of his design ethos.

Peter Markatos is currently the ECD of Brand at Uber (reporting into CMO, Rebecca Messina) leading the Brand Experience team where he recently led the successful rebrand of Uber (rated No. 1 on BrandNew 2018).

His group of cross-functional designers work horizontally across business groups to find opportunities to create world class brand experiences. He looks at Product through the lens of Brand, and works successfully with Product teams to create magic that serves the business’s goals and enhance brand equity.

Prior to Uber, he ran MM, a successful brand design studio in San Francisco for 10 years. There he worked on high-profile projects for Amazon, XBOX, Nokia, and Discovery Channel providing design expertise from Strategy to Design execution. He was one of the designers of the original Facebook logo, and continually works with many of the Bay Area’s leading companies defining their Brand and Product Strategy.

He’s been published in Print magazine, Communication Arts, Brand New, and the Type Directors Club. He has judged and spoken at design conferences for CCA, AIGA, SF Design Week, and The Academy of Art.

Tori is heavily involved in shaping Interbrand’s innovative verbal identity work, guiding projects for USAA, John Deere, 3M, and Cooper Tires. From strategically defining the messages an organization should communicate to training employees on brand behaviors, she partners with her clients to help them strengthen their brand through powerful and consistent communications.

Tori is passionate about the power of words and stories in bringing brands to life, and she approaches her projects with a balance of creativity and analytical insight. She is responsible for managing a range of positioning, naming, voice, messaging, and employee engagement projects for some of our key global clients.

Tori graduated magna cum laude from Dartmouth College with a Bachelor’s Degree in Linguistics, and holds a Master of Science degree in Communicative Sciences and Disorders from New York University. Her previous experience includes American Airlines, Argo, Bank of America, Citi, GE Healthcare, Intel, KPMG, Mars, Micron, Microsoft, MUFG, SAP, Thomson Reuters, and the USGA.