Thursday, February 23 2012
Thursday, February 23 2012
DATA VISUALIZATION WITH HYPERAKT / TICTRAC / FAST CO.
Does the amount of take out food, the weather and the number of emails you write have an effect on your stress level? Do you spend less money when you’re out with friends? We all know that one habit correlates to another, whether good or bad, but do we really know for a fact what they mean?
Everything we do is measured in one way or another. Why not let a tool track those habits and present it to you an easy to understand info graphic? Don’t you want to see how many times you go out when you wear your lucky pair of socks?
Tictrac, named Wired “Start-up of the Week,” is a personal analytics platform that does exactly that. It calculates those connections between your different data to give you easy insight, through the help of data visualization, on how your habits correlate.
Hyperakt, on the other side is an independent NYC design firm that made a name for itself by creating work that effects change. Famous for their beautiful info graphics, their goal is to keep the balance between the storytelling and actual presentation. There is a wide range of info graphics nowadays, different needs and different audiences. Similar to illustration there also a million different styles to visualize information.
Cliff Kuang, who features daily infographics on fastcodesign is an expert in leading a conversation about this, sometimes controversial topic.
Cliff Kuang, Writer and Editor of Fast Company’s Co.Design.
Martin Blinder founded Tictrac, a personal insight platform that combines different types of data to let users track and discover how different aspects of their lives affect each other. Martin was a Partner at Essence, a leading Digital agency working with clients like Google, eBay and Expedia. He is regularly published and quoted in digital industry trade publications. Prior to Essence, Martin was a Founding Partner of Bloom Consulting, a strategy and innovations consultancy, where he developed major brand and product innovation initiatives for clients across Europe. Martin has directly advised Prime Ministers and other government officials on communications strategy, and worked to help expand product categories for companies including Telefonica, Diageo and Coca-Cola.
Deroy Peraza is the Principal + Creative Director of Hyperakt. Born in Havana, Cuba, Deroy has a BFA from Parsons the New School of Design and is a founding partner and creative director at Hyperakt. Deroy loves working at the crossroads of social entrepreneurship and design, and relentlessly searches for meaningful challenges. He loves juggling vastly different projects, such as data visualizations, brand identities, website interfaces and inventing products such as LetsSwap.it. His role at Hyperakt is to provide creative and visionary leadership and mentorship for the Hyperaktivisits, as well as being a hands on designer.
@deroyperaza on twitter
Julia Vakser Zeltser is a partner, Principal + Creative Director of Hyperakt. With over 10 years of design experience in print, brand development and interactive media, Julia has been instrumental in establishing Hyperakt’s visual voice over the years. Julia leads a multi-disciplinary team of designers in a wide range of assignments. She develops and executes the company’s business strategy and is also intimately involved with client projects. Julia has advised clients such as ACLU and UNICEF to establish their various program identities and extend their brand in print and interactive media. Julia initiated and leads Lunch Talks at Hyperakt: a monthly event to ignite collaboration and idea-sharing among the design community. Additionally, she received accolades from organizations such as Society of Illustrators, Communication Arts, and How Magazine for her design and illustration work.
@juliavakser on twitter
THIS EVENT IS PRODUCED IN COLLABORATION WITH: