Upcoming Event
Wednesday, May 27 2026
6:30–9:00 pm

Business of Design
Operations & HR

Wednesday, May 27 2026
6:30–9:00 pm
Business of Design
Operations & HR
Part 3: Operations & HR – The Foundation Nobody Sees
Ops and HR don’t make the work. They make the work possible. This session goes deep on the systems, structures, and hard decisions that determine whether an agency thrives or quietly falls apart — hiring, retention, financial sustainability, and what it means to build a workplace that holds up under pressure. The most unglamorous job in the building. The one that matters most.
Speakers will be announced.
Business of Design is a three part, intimate roundtable series spotlighting the people who make great creative work possible but rarely get the spotlight.
Design is often celebrated through craft and creative vision. But behind every successful studio, agency, or in-house team is a group of operators, strategists, and leaders quietly holding the system together. Client services managing trust and expectations. Strategists shaping clarity and direction. Operations, finance, and HR building the conditions for sustainable work.
This series reframes “business” not as the enemy of creativity, but as its infrastructure.
Each session brings together experienced practitioners in a specific discipline for an honest, peer level conversation about what actually happens behind the scenes. Shared lessons and an open Q&A exchange with the audience.
Capped at 50 attendees, the goal is intimacy, candor, and usefulness. This is not about inspiration quotes. It’s about how the work actually gets done.
Event Series: Fresh Dialogue
These events are critical discussions that focus on current events, issues of cultural relevance and emerging topics in the world of design.
Schedule
- 6:30 pm Doors open & Check-in
- 7:00 pm Event begins
- 8:30 pm Event ends
Tickets
- Non-Members $55.00
- AIGA Members $45.00
About WtC

Driving Manhattan’s Chinatown towards a future where tradition meets innovation, Welcome to Chinatown‘s mission is to bolster local businesses and entrepreneurs and forge connections within and across the community.
Panel

Mike Perry
Mike Perry is the Founder and Chief Creative Officer of TAVERN, a Brooklyn-based creative agency focusing on food, beverage and hospitality brands. With 15+ years of success in building industry-leading brands, Perry made a name for himself, both brand and agency side, with stints at NBC Sports Network, Quaker City Mercantile, Stranger & Stranger, Jones Knowles Ritchie (JKR), Design Bridge and TikTok Creative Labs. He has been behind some of the biggest rebrands in the industry, with clients including Budweiser, Beam Suntory, Burger King, and Diageo.
Perry creates timeless brands by taking inspiration from the brand’s past while simultaneously reimagining their equities for contemporary tastes and standards. Through this signature “modern heritage” branding philosophy, Perry and Tavern pair strategic storytelling with archival stewardship. They build brands that resonate with today’s audiences, as is evident in recent work with brands such as Sizzler, Old Grand-Dad, Burt’s Bees, Overholt Whiskey, and Old Crow, to name a few.

Katie Cowden
Katie is the Partner of People Operations at SYLVAIN, where she has spent the past five years shaping talent strategy, organizational design, and team performance. With a background in client-facing roles at boutique agencies, she brings a unique perspective grounded in human understanding, communication, and helping individuals and teams do their best work.