Upcoming Event
Monday, December 1 2025
6:30–8:30 pm
Figma Design
The Long Game of Brand Building
Monday, December 1 2025
6:30–8:30 pm
Figma Design
The Long Game of Brand Building
Branding isn’t just about assets, it’s about building a world that evolves, adapts, and lasts.
Join the Figma Design Team for a deep dive into how they approach branding as a long game, balancing the in-house mindset, collaboration, and constant reinvention. They will explore the evolution of brand building, from shaping behaviors and motion design to bending (and breaking) guidelines when it makes sense. Plus, they will take a closer look at Config, their ever-evolving “sub-brand,” and how it stays connected to both the studio and core brand. Join us for this talk on what it really takes to build something that lasts.
Event Series: Design Spotlight
These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work.
Tickets
We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with events such as speaker honorariums, productions costs, and venue fees. If ticket cost is a barrier, please contact Stacey@aigany.org.
Schedule
- 6:30 pm Doors open & check-in
- 7:00 pm Event starts
- 8:30 pm Event ends
Tickets
- Non-members $45.00
- AIGA Members $35.00
The Auditorium, Alvin Johnson / J.M. Kaplan Hall
—
66 West 12th Street
New York, 10003
Media Sponsor
Red Setter is the PR agency for the creative industry. Passionate believers in the transformative power of brand design, we’re here to put a spotlight on what it can achieve – we’re amplifying the voice and value of creativity. We do this by working with the world’s best creative agencies, helping them achieve the recognition they deserve, attracting new business and talent, building their own brands, and staying ahead of the curve in an ever-changing world. Based in the UK, we’re an expert team of 20 PR strategists, media specialists and journalists who share an unrivalled understanding of how creativity drives business success – and how to get stories on that topic into the most influential media.
The Auditorium, Alvin Johnson / J.M. Kaplan Hall
—
66 West 12th Street
New York, 10003