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Astonishingly, Stefan Sagmeister has only learned a scant twenty things (or so) in his life. However, he has managed (amazingly) to publish these hard-won maxims all over the world in a variety of spaces and formats. His dictums have made their way on to billboards, lightboxes, projections and over-sized inflatable monkeys, to name a few. In this presentation Sagmeister will begin with his personal diary, adding design, a little art, some psychology and a dash of happiness. The resulting blend will look unique, feel delightful, and taste surprisingly yummy.

With an introduction by Paula Scher.

Stefan Sagmeister
Stefan Sagmeister formed the New York based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. Having been nominated five times for the Grammies he finally won one for the Talking Heads boxed set. He also earned practically every important international design award.

In the beginning of 2008 a comprehensive book titled “Things I have Learned in my Life so far” will be published by Abrams. Solo shows on Sagmeister Inc’s work have been mounted in Zurich, Vienna, New York, Berlin, Tokyo, Osaka, Prague, Cologne, Seoul and Miami. He teaches in the graduate department of the School of Visual Art in New York and lectures extensively on all continents.

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master's degree from Pratt Institute in New York.

The Book
"Things I Have Learned In My Life So Far,” published by Harry N. Abrams Inc, documents typographic statements conceived of and created by Stefan Sagmeister. These personal maxims have been published all over the world invarious formats, including billboards and giant inflatable monkeys. The evocative list includes sayings like “Having guts always works out for me” and “Assuming is stifling.”

The format of the book is a compilation of multiple unbound signatures that can be re-arranged to suit the reader and viewed through a laser-cut slipcase.

Register in advance and purchase an autographed copy of the book, which can be picked up at the event. AIGA members receive a substantial discount.