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The name Push Pin has come to define both an aesthetic and an era of graphic design that has left a lasting mark on the profession, from its inception in 1954 through today. This multi-generational event will be a tribute to the legendary studio, featuring Push Pin founding members Seymour Chwast and Milton Glaser. Designer Martin Venezky will provide an introduction, and Paula Scher, Noreen Morioka, and Armin Vit will discuss the influence Push Pin has had on their work. Steven Heller, co-editor/author of the newly released Push Pin Graphic (Chronicle Books, 2004) will moderate the discussion.


Co-presented with Society of Publication Designers

Seymour Chwast is co-founder of Push Pin Studios and since 1981 has been director of the Pushpin Group. His work has been used in advertising, animated films, and editorial, corporate and environmental graphics. He has designed and illustrated more than thirty children's books and over 100 posters. His work has been the subject of three books including, Seymour Chwast: The Left-Handed Designer (Abrams, 1985). He has lectured and exhibited worldwide and is in the Art Director’s Hall of Fame. He is the recipient of the 1985 Medal from the American Institute of Graphic Arts.

Milton Glaser has been a seminal figure in graphic design for over fifty years, originally as a founder of Pushpin Studio and in recent years as the head of the multi-disciplinary design firm, Milton Glaser, Inc. Glaser draws on our entire visual history to work on the broadest possible cultural canvas, including, but not limited to, posters, logos, illustrations, magazine and newspaper designs, interior and exterior design, books, web sites and design education. His recent book, Art is Work, was published in 2000.

Steven Heller, art director of The New York Times Book Review and co-chair of the School of Visual Arts MFA Design program, is the author, co-author or editor of over ninety books on design and popular culture, including the recently published, Design Literacy Second Edition, Times Square Style, Handwritten: Expressive Lettering in the Digital Age, Euro Deco: Graphic Design Between the Wars, and Push Pin Graphic. He is the consulting editor of VOICE: AIGA Journal of Graphic Design and is currently writing a biography of Alvin Lustig and Iron Fists: Totalitarian Graphics of the Twentieth Century.

Paula Scher has been a principal of international design consultancy Pentagram since 1991. As an art director in the 1970’s and early 80’s, Scher’s eclectic period-oriented typography for records and books became highly influential. Drawing from what Tom Wolfe called a “big closet” of art and design history, classic and pop iconography, literature, music and film, Scher creates images that speak to contemporary audiences, with emotional impact and appeal. Three decades into her career, these images have come to be visually identified with the cultural life of New York City.

Armin Vit is a graphic designer, observer and writer. He has written for VOICE: AIGA Journal of Graphic Design, Emigre, Eye, HOW and STEP among publications. His work has been published and awarded with much fanfare in numerous publications and books around the world. He is a founder of two lively interactive journals, UnderConsideration and the (in)famous Speak Up. Armin has recently relocated to Brooklyn and is a newcomer to the lecturing circuit.

Publication offer
The Push Pin Graphic, published by Chronicle Books ($50 retail), documents the in-house publication produced by Push Pin that presented the studio’s aesthetic to their clients, and the design world at-large.

Register in advance and purchase an autographed copy of the book, which can be picked up at the event. AIGA members receive a substantial discount.